In the era of digital marketing, the promotion of businesses and self-branding can be done by writing online content. These include articles, guest posts, listicles, videos, and many other kinds of content. However, this is where people usually face problems. Yes, it’s important to understand SEO guidelines and the struggle to write top-quality and valuable content that ranks on Google.

It’s best for a writer to first understand what SEO content is and how you can write it to grow the website or business. So in this guide, we will discuss a few important steps to write content that ranks on SEO. Are you ready to find out? Let’s get started!

What is SEO Content?

SEO, short for Search Engine Optimization is a tool that evaluates the credibility of content and ranks it accordingly based on its quality. Google uses this tool and ranks the websites based on many factors and among them, content is the one.

Yes, credible and authentic material is the pillar for ranking your website. Moreover, you may find it hard to write it without knowing the right steps. Therefore, we will be discussing some of the essential ones that would assist in creating top-notch and top-rated content.

Step #1: Pick the right topic

First things first! A person must have to choose the right and relevant topic according to the target audience. In addition, the topic must resonate with the brand/website as well, and a writer must have proficiency and some basic knowledge about it.

For this, you can check where your target audience usually hangs around. In addition, you may look at competitive websites and what different strategies they are using such as infographics, videos, writing styles, and other elements. Sounds fun, doesn't it?

Step #2: Types of SEO Content

Typically, by SEO content people usually think of WRITING such as articles, essays, assignments, etc. However, that’s not all. There are different types of SEO content. These are:

• Articles

• Listicles

• Guest Posts

• Blogs

• Videos

• Podcasts

Yes, videos and podcasts are also one of the major types of SEO content. The use of relevant keywords and the right tone is the key to optimizing these for Google. This is when you must figure out what kind of content would be suitable for your audience.

For example, if someone searches “how to set up PS5?”, one would like to see it happen rather than reading the instructions. So it’s best to make video content on it.

When talking about the use of keywords, you must check Google engine searches by using a keyword. For example, write “assignment help” and look for the top-ranked content on it. Most probably, you will get “how to get reliable assignment help service”. This way, you will get an idea of what material you want to write according to your keyword.

Step #3: Keyword Research

Here comes the most important part to write a ranking content. Yes, it’s the use of relevant keywords. If you are not aware of it, let me tell you that looking for them is a huge and time-consuming task. 

However, there are a few easy steps that would work. For example, if you search for “Thesis Writing Services UAE” and check the long tail of keywords, you will have an idea of what reason people are exactly searching for it.

But here’s an issue. After looking at the long tail of keywords on Google, you might wonder how to prioritize. So you may use the Semrush Keyword Optimization tool and you will get a bulk of keywords relevant to it. Moreover, you can also get help from a keyword magic tool that can cancel out the irrelevant ones and provide the user with the best ones.

Step #4: Optimize content for target audience

Content optimization is what this guide is for. Well, the first element is to use the keywords naturally in your material.

For example, if your keyword is “writing tips”, make sure to use it in the first paragraph. Make sure to not stuff it as the Google keyword stuffing policy would get affected. Also, as you proceed to write the content, you will get different areas to include it naturally throughout.

Pro Tip: Always use keywords in the middle of the content.

Step #5: Internal Linking

Have you seen different links in content that take you to some other article on the same website? If yes, that’s internal linking. This SEO strategy is super helpful and increases the chance to boost and rank your content perfectly.

However, you have to ensure that it is used naturally and makes sense with the content you are writing. For example, if your topic is “Content Marketing vs Traditional Marketing”, you can include internal links about something related to marketing or tools.

Conclusion

Understanding SEO is not as easy as it sounds. Also, a small guide cannot cover all the important aspects. However, make sure to follow these important steps while writing your web material. It will surely increase the organic traffic and rank your site. Moreover, don’t hesitate to get help from writing or SEO experts to get in-depth knowledge about it. Best of luck!