A group of major PC manufacturers, plus Intel and Microsoft, think that it’s high time the PC gets its due.
A multi-company ad campaign called “PC Does What” will show off the capabilities of a new generation of PCs powered by Intel sixth-generation Core processors from Intel and the Windows 10 operating system from Microsoft, and manufactured by Dell, Hewlett-Packard and Lenovo. It features at least five 16-second videos, all credited to Intel, which put people in a number of scenarios, all amazed by the capabilities of the PC. In each, they excitedly exclaim “PC does what?”
The chief marketing officers of all five companies gathered for a Webcast, where they explained that the collaboration began in June. The ads themselves will run for six weeks, ending on Nov. 30 at about the time each company will begin launching their own individual ad campaigns for the holidays. According to Chris Capossela, executive vice president and chief marketing officer at Microsoft, this is the first time members of the PC industry have launched such a collective campaign.
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