Ovo Articles allows expert authors to submit their high quality and original articles and get high levels of exposure, credibility and traffic back to your website.
Please Note: Articles must be at least 500 words to be accepted!

» Home » Internet & Businesses Online
Sunday, March 3, 2024
Google AMPing Up The Mobile Turf War

Google AMPing Up The Mobile Turf War

Sun, Oct 14, 18, 14:50, 6 Yaers ago
star star star star star
4 out of 5 with 2 ratings
comments: 7 - hits: 572
Google is attempting to reclaim lost territory in the mobile space. Facebook may not be worried, but publishers should be.

Every year, Google hosts an ‘unconference’ that brings together the movers and shakers from the worlds of news and technology. This year’s edition, held in May at Helsinki, was dominated by discussions of Facebook’s Instant Artices and other platforms like it. The initiative, described by one observer as a ‘land grab’ that would help Facebook ‘become the internet,' allows publishers to host content directly on the social media site. Facebook says it is only interested in giving users a better experience, and the streamlined, fast-loading Instant Articles certainly do that. But the program has also kicked off a turf war in the mobile space that could fundamentally alter the way publishers interact with consumers.

From WAP to AMP

When the first mobile phones were being introduced to the early Internet, they were restricted to WAP-sites that were less functional and significantly uglier than their desktop counterparts. About a decade later, Apple shrunk the personal computer into a handheld form factor and introduced the first mobile browser that was fully compatible with web standards. The experience still wasn’t all that great because very few sites were optimized for the small screen back then, but the mobile browser had finally arrived. In fact, its immense potential led Apple to briefly toy with the idea of restricting all third-party software to the browser. But the idea was quickly abandoned due to the widespread clamour for native processing power and the mobile app was born.

Mobile web annoyances

Fast forward to today and the browser has been relegated to the background and apps dominate. While apps matured and gained functionality that surpassed even desktop software, mobile websites regressed into slow, cumbersome and unusable hulks. If you’ve ever opened an article on a mobile browser and been jerked up and down the page by slow-loading elements, or had the screen dimmed by a newsletter sign-up prompt or seen focus being stolen by a gigantic banner ad with a microscopic close button, you're already well acquainted with the problem. In a desktop environment, these are trivial issues that can be resolved with a little bit of ad-blocking and script-killing. But on a mobile phone, ad-blockers are not quite as ubiquitous; driving users to the small islands of sanity provided by apps.

In addition to Instant Articles, Apple News, Flipboard anare all attempting to carve out their own niche in your mobile consumption cycle. But with 30% of American adults already getting their news from Facebook (the number rises to a staggering 88 per cent among millennials), the social media giant is sitting on the largest parcel of Internet real estate. It is also able to bring its significant data mining prowess to bear in serving users with relevant content, which is a big draw for publishers.

“I feel like we are sitting on the Titanic discussing the beauty, design, and ethics of the lifeboats,” observed another delegate. The Titanic being referred to is the open mobile web as accessible from your browser, which happens to be Google’s primary stomping ground, where the majority of its ad revenue is generated. Little wonder then that less than six months after that comment was made, Google has unveiled the Accelerated Mobile Pages (AMP) Project: its attempt at preventing the profusion of curated social streams from supplanting the open web.

Comments

pogix15309
pogix15309 - 6 Months ago, Mon, Sep 11, 2023, 08:14:51

These panties are more than just lingerie; they are a celebration of sensuality and femininity. Each pair carries the stories of longing and desire. Ready to explore further? Click here for an unforgettable experience. used dirty panties

pogix15309
pogix15309 - 6 Months ago, Sat, Sep 9, 2023, 08:57:56

Elevate your business with the power of internet marketing. Click here to take the first step. 1on1 maketing

zaxaca00375
zaxaca00375 - 1 Year ago, Tue, Feb 14, 2023, 05:36:45

megagameรวมทุกค่ายไว้ที่นี่แล้วนอกจากนี้ทุกคนยังพบกับความสนุกสนานมากมายมีโปรโมชั่นจุใจรับได้เองทันทีทั้งสมาชิกเก่าและสมาชิกใหม่เปิดให้บริการฝากและถอนไม่มีขั้นต่ำทุกวันเรียกได้ว่าสะดวกสุดๆทำทุกขั้นตอนด้วยตัวเอง
 

adilahbisar
adilahbisar - 3 Yaers ago, Mon, Jul 5, 2021, 06:46:37

Wow, It's a great topic covered professionally by you, it seems that your writing skills are so great, I'm also an expert research writer helping needy people by providing them the right guidance and cheap cv writing service so that they can afford easily and avail a flat 50% discount on every service.

morganalice725
morganalice725 - 3 Yaers ago, Wed, Jun 30, 2021, 10:03:52

this is a much-needed step taken by google. nowadays mobiles are getting so important and popular and have become a need for everyone. for doing CIPD assignment bahrain, watching movies, everything is done on mobile. Google is now AMPing up the mobile's war is a great initiative. 

GemmaW
GemmaW - 6 Yaers ago, Sun, Oct 14, 2018, 23:05:41

It's most important these day's to to take mobiles into consideration, so much of the Internet is performed via mobile devices and tablets, it just cannot be ignored!

Admin
Admin - 6 Yaers ago, Sun, Oct 14, 2018, 14:56:08

What is an "Unconference" by the way?

Only authorized users can leave comments. Please sign in first, or register for a free account.
Share
Sponsor
About the Author
katier
Member since Oct 14, 2018
Location: Christchurch, New Zealand
Following
User not following anyone yet.
You might also like
3 Easy Developer Fixes to Boost SEO
The web has (and will) continue to be a constant source of revenue for business and organizations. An effective SEO presence will keep your business atop the rankings.
Over 1,000 Keywords Now In Google Search Analytics Report? For Some!
A month ago, we reported that you get a max of 999 keywords listed in your Search Analytics report within the Google Search Console.
Virgin Media rolls out super-fast Wi-Fi 'under your feet'!
Virgin Media is on the way to revolutionising the high street through a new Wi-Fi service that brings lightning quick surfing to shoppers.
8 Steps To Starting That New Career
If your job or career just isn't working for you anymore you might be thinking about making some changes. Before making any major career changes think about it for a while and determine if it's just the present job that isn't satisfying or is it the career?
Top Ways to Organically Grow Your YouTube Channel
YouTube is one of the most thriving social networking services used as a vehicle for brand promotions, business development, and entertainment.
KEBS Certification | KEBS Kenya Certificate Services
Searching for #1 consultant to obtain KEBS certification for Kenya - South Africa? Click here to know
How Do You Install Custom Content and Mods in The Sims 4?
The next step is to contact the mod creator and let them know that you have problems with it. They may be working on a patch that will fix the problem. If the problem is not resolved, you may have to try removing the mod manually or use a tool like Tray Importer.
Why Do Businesses Need To Invest In Professional Website Maintenance Services?
Website maintenance is a necessity. It requires regular maintenance to ensure they are up-to-date, secure and functioning properly. Regular maintenance helps to prevent downtime, improve site performance, and protect against security threats.
Digital Revolution And Transformation Associated With Life And Businesses Are Profound
The digital revolution has transformed the way we live, work, and communicates. It has brought about much technological advancement and has greatly impacted various industries, such as the entertainment industry, the retail industry, and the healthcare industry, among others.
Community Building Is Essential For Improving Online Business Presence
Community building is a vital aspect of any business looking to establish a strong online presence.
Top
Copyright © 2012- Ovo Articles - Submit Your Original Articles - Hosting By TMD Hosting