1.HTTP to HTTPS
Over the past year, Google has taken into consideration that the security of your website. A way to do this is to look into SSL encryption. You’ve probably seen websites with the HTTPS out there, showing that they have an SSL in place. This one time change can give a bump to your rankings and keep your visitors safe.
2. Improve Your Website’s Navigation
Your navigation is a crucial part to your visitor’s web experience. An awkward or difficult navigation to trek is only going to slow your visitors down and exit from your website. Keep your website navigation simple (the less the better) for visitors to find the content they are looking for and to traverse them down the funnel.
3. Page Load Times
Have you ever encountered a slow loading website? With our attention spans and modern day “instantaneous” lifestyles, it’s easy for us to leave that website immediately, Google has taken notice and has utilized this within your authority and rankings.