These practices are against the search engine's terms of service and also can result in the site being banned by the search engine and affiliate websites. SEO is a very vast field and a game of ranking your website higher than your competitors. But, how to do SEO, there are legal and illegal both ways. In terms of SEO, they are known as Black Hat and White Hat. There are a lot of career opportunities in SEO in terms of learning, income and competition you can look out for.

The next SEO tactics are considered as black hat and shouldn't be exercised at all if you want to stay above board with Google and other search engines:

1. Content Structure

2. Doorway Pages

3. Hidden Text or Text Links

4. Keyword Stuffing

5. Sneaky Redirects

6. Cloaking

7. Duplicate Content

8. Spam Opinions

Let us look to some in detail: -

There are a number of ways you can do SEO in correct way and beware of these SEO tactics that can ruin your website forever.

Keyword Stuffing

Keyword stuffing is an old technique that had its time of glory. It had been exceptionally popular until the 2000's before Google began discovering that articles with a great keyword density isn't pertinent to the client.

Repeatedly with a key word in a guide or a small bit of text is similar to giving a definition of a word using the exact same word over and over again. It's not natural and healthy, nor exceptional. In a digital marketing business, you're likely to learn there is a strictly No, No! To stuff keywords since they don't want their customers to get punished for them.

Spam Remarks

Spam comments are intended to make free backlinks. Links obtained in this way are 100%'no follow' and move no SEO juice, making this technique a real waste of time.

Nevertheless, It's currently among the hottest black hat practices

If your site is available for commenting with no one to control their caliber, sooner or later you are going to get spam comments which can leave a negative comment about the consumers and reduce the quality of the user experience

Duplicate Content

The copied article is a type of content which appears on more than 1 website. In addition, it may be content stolen from different areas (URLs). That’s because it cannot show replicate content it is not pertinent to the user.

Cloaking

It's a technique where the articles introduced to the Search Engine spiders are somewhat different from that which is presented to the visitor. The goal is to boost the website's rank for specific key phrases. There are a number of SEO strategies that you can use like PPC, affiliate- marketing, email marketing, etc… which will effectively boost your rankings.

Even though there could be some short-term success through increased traffic to your website, Google penalties are becoming more and more sophisticated and might have a devastating impact on your traffic and rankings.

The whole sport of SEO is Part of digital marketing and you will find a good deal of new approaches and strategies about how to do digital marketing.